QualiFi’s team is made up of around 25 experienced, dedicated and hard working individuals from many walks of life, making us a truly multi-cultural company.  Most staff members have been at QualiFi for many years and proud to be part of a formidable team. Our senior management includes:

MICHAEL HENRIKSEN

CEO

Began his career in 1977 as sales manager for Jamo in Denmark. Moved to Australia in 1982 and started his own distribution company for Jamo and other Scandinavian brands. Received two “Lifetime Achievement” awards, first in 2009 from Australian Industry organization “Sound & Image”, the second in 2011 from CEDIA. Current Chairman of the Australian Hi-Fi Association of Specialist AV Retailers and Wholesalers.

RALPH GRUNDL

Marketing Manager

Joining Michael’s team over 22 years ago, Ralph has helped QualiFi evolve into a distributor whose comprehensive portfolio of complementary brands has the ability to distribute to all channels. Ralph oversees the marketing and communication for all brands.

PHIL HAWKINS

National Sales Manager

With over 27 years experience in the CE wholesale business with companies like Philips, Yamaha, Sonos and Toshiba, Phil’s responsibilities include key dealer relationships, sales force management, pricing control and Jamo brand management.

MARTYN SHIRLEY

Custom Integration Manager

With almost two decades of AV industry experience, Martyn has worked in all segments of the industry. Starting in retail and moving to product management for a major UK manufacturer, he immigrated to Australia five years ago to work for QualiFi.

JOE SALAMANCA

Business Manager - Control Products

With a career spanning over 21 years in retail, wholesale and the CI business, his responsibilities include brand management, third party brand integration relationships and implementing national training events for automation and visual products.

HANNIS YOUNG

Logistics Manager

Over 20 years experience in Overseas Logistics/Purchasing and Sales Coordination. His Supply Chain responsibilities include forecasting, purchasing and management of all overseas shipments and internal sales team.

NICK IULIANO

Service Manager

Started his extensive electronics service/repair career as an apprentice 30 years ago. Progressed to senior technician then service manager for various organisations since 1992. He has been QualiFi’s National Service Manager since 1997.