QualiFi

IN 1972, NAD (originally an acronym for New Acoustic Dimension) set out to create a new kind of audio company. We were a group of audio-industry veterans: manufacturers, retailers, distributors, and – above all – listeners. We were driven by passion for great sound and by the desire to cut through the marketing hype and over-elaboration that had become pervasive in the audio industry. We wanted to provide what people really wanted instead of what they were being sold.

Mission

NAD Electronics commitment to excellence extends well beyond the industry standard. We will surpass your greatest expectation of what home audio should be. Our roots run deep in stereo "Hi-Fi" heritage and using those basic principles for audio we expand into the realm of home theater and custom installation. Our "Music First" mantra shows in everything we do.

Company Overview

Sold in over 80 countries, NAD Electronics is renowned worldwide for its range of innovative class-leading audio and video consumer electronics. Every NAD product is designed and manufactured with the determination to put “Music First”, reproducing sound that is authentic, accurate, and detailed. When it comes to performance, NAD emphasises quality over quantity, putting heart and soul into the inside—where it counts. And where you can hear it. NAD believes that the real point of home audio equipment is the enjoyment of involving, lifelike sound and that the qualities central to creating this are performance, simplicity, innovation, and value.